Designing a shopping experience

Many store now are creating an overall experience that extends pass the checkout. Victoria secret wraps your underwear up in colored tissue paper and places it in the coordinating bag. Steve Madden now puts purses in reusable shopping bags so you will use them again and think of them often. Upscale purse stores package your purse in a box and put your receipt into a small folder. During the holidays many stores have switched away from plain white gift boxes and create their own specialized boxes. Why are companies spending so much money on these seemly unimportant things? Because executives realize that these designs contribute to an overall feeling. By designing an experience it is more likely to get people to return. The executives have come to understand the value of design from what order they place the merchandise to the moment you exit the store. The field of design is growing daily as a society whose needs are meet we have moved to designing for wants.