This typeface is based on North American Fingerspelling. One does not see this typeface often but as someone involved in the Deaf community it is one I see quite often. While it would be too rough on the eyes to type a paper or article in this font it is used to show readers that this text is from someone who is knowledgeable about deafness, signing and American Sign Language, ASL. This font carries a lot of meaning because of its connection to the Deaf community. Relatively speaking the Deaf community is still new. Many people do not understand the members identity or struggles because they as seen as fellow Americans. This is why many people who see this font associate it with someone who understands. I picked up a professional publication I receive and gave it a quick look many of the ads in this publication use some variation on this font as part of or in addition to their symbols. They use this to help grab our attention because they know as people working in this field our eyes will gravitate to it. This is also true for a not for profit agency I work for who works for the deaf. Our logo (it is a four letter monogram) it is print as well as in this type face. This serves two functions, to make us appealing to our clientele, and to make sure they clients clearly know what the card is for since many have trouble connecting signs and letters. For this community the use of this font evokes feelings of connection.
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